Instagram Reals; are 15-second videos that may contain multiple clips, sound effects, and other effects such as text. Although initially 15 seconds, it now allows you to use Instagram Reels for 60 seconds .
Instagram offers many creative tools that can be used to create Reels . Reels can be shared on your Instagram feed for your followers to see. You can also find Reels videos in the Discover section to help new customers find you.
This feature helps increase account reach and therefore attract more views and a new audience. Reels allows users to be interactive and as creative as possible. High-end fashion brands, including Louis Vuitton, use Instagram Reels to create high-quality compelling and engaging content to engage people.
3 Reasons to Use Instagram Reels
Instagram Reels has many great benefits, including:
1. It's Another Way To Be Visible
It can be used to complement your regular posts, IGTV videos, live stream posts, as well as your Instagram Stories.
2. Lasts Longer Than Stories
Instagram Reels do not disappear after 24 hours like stories. Reels are easier to share and more visible to followers.
3. Visible in More Spaces
Your reels videos can also be viewed in the Explore tab. This allows you to reach new followers and potentially new customers. You also have Reels videos on the pages dedicated to the songs, hashtags and effects you use in your videos.
How to Create Instagram Reels?
There are 3 different ways to create Instagram Reels:
Take a new video.
Upload an existing video.
Create a new Reels from a series of clips .
Now let's take a look at how you can create an Instagram Reels video in 3 simple steps :
1. Select Music, Speed and Filter
Open your Instagram app's camera and select Reels from the menu. On the left panel, you can see the speed, music, effects and timer options. Use these options to create your video. Open the music library, select the song you want and choose the track suitable for your video.
You can change the speed of your video using slow motion or fast forward options. You can use filters to edit videos.
2. Record Your Video
Similar to Instagram Stories, press and hold the camera to save your video. You can cut videos and keep recording to make your videos more interesting. After you finish recording the video, you can also add GIF, stickers and text to make the video more attractive.
Once you're done editing and shooting the video, you're ready to share. Complete the information and choose a cover image to appear before the video plays. You can post your reels videos in different ways, including your Feed, the Explore tab, or hashtags.
How to Increase Your Instagram Reels Interactions
After mentioning how to create Instagram Reels videos, we can elaborate on our main topic.
Below is a list of how to increase your Instagram Reels engagement :
1. Create Original Content
Creating content that resonates with your audience will help you attract a new audience and increase your reach. The better the content, the more likely you are to engage a new audience.
Because if you don't like the content of a particular brand, you'd rather unfollow after a few days. Therefore, you should come up with more interesting ideas for followers.
Original content means creating creative content that isn't copied from other people's ideas. So try to figure out how you can engage your audience through creative content.
2. Share Educational Content
Another interesting way to use Instagram Reels is to create small educational content. Because people are bombarded with content, it's important to give them valuable content to grab their attention.
For example, if your business is about travel, find out the best travel destination, etc. so that your audience likes to follow your account. You can share tips about The more informative the content, the more likely people are to view your content.
3. Follow Trends
If you've used Instagram for any period of time, you know that Reels trends catch on very quickly. They are fun and Instagram users love to see and interact with them. Brands that can quickly adapt to trends are more likely to keep up with their audience and thus engage more.
Is there a particular song trending this week?
Does a certain Reels format appear over and over again?
You can find out about the latest trends by browsing Instagram's latest Real trend report. Of course, you should also hang out on Instagram to see what other creators are up to. The Reels tab is a great place to stay informed about new Reels videos . The Explore tab will also show you popular Reels content .
You can also check out TikTok to see what's trending in Reels and create a Reels version of it for your Instagram channel.
4. Make Transitions Smoother
If there's one thing Instagram users love to see in a Reels, it's a fun crossover. These transitions keep users interested in what happens next. These are especially popular with fashion-related Instagram accounts.
You can browse popular Reels videos to see which transition styles are trending or popular .
5. Use Stickers, Texts and Effects
reels; It comes built-in with extra features like stickers, text and special effects. Make sure to take advantage of these features in your Reels content if they are relevant and useful to your brand.
6. Add Sound and Music
Sound and music are a big part of the success of TikTok and Instagram Reels. Instagram encourages you to use music from the Instagram library or go a step further and create music with your own voice. Music and other sound effects add another layer to the fun and engaging aspects of a Reels. So definitely make the most of this feature.
7. Highlight User Generated Content
Supplementing your reels with user-generated content is a great way to kill two birds with one stone. These Reels allow you to add new content to your videos. It also makes your brand more trustworthy by highlighting the real people who use your product.
Sephora's Reels videos are a great example of how you can make the most of user-generated and compelling content to increase your own Reels presence on Instagram. From product features to how-tos and tips, Sephora makes the most of its massive user base to share a variety of Reels content on its channels.
8. Keep Descriptions Short
Keep your reels descriptions short. When your subtitle is too long, viewers need to hit the “More” button to keep watching. The subtitle takes over the video, still playing in the background, making it quite difficult to read.
Also, if you want your users to watch your Reel instead of wasting their energy reading a long-winded caption, remember to keep your Reel short for best results.
9. Create Shoppable Content
According to Instagram, 70% of shoppers turn to Instagram for product discovery . That's why you can also tag their products in your Instagram Reels videos.
Instagram Shopping allows people to purchase your photos and videos wherever they are in the app. You can make the most of your Reels videos by making the most of the product tags feature. This is a great way to introduce new products to your audience.
10. Other Tips
In addition to the tips above, you can increase your Instagram Reels interactions by following the tips in the list below :
Share your reels videos in your Feed.
Make sure you convey the message in your video.
Use Instagram's useful hashtags.
Take care of your cover image.
Try having a theme in your feed.
Add subtitles to your reels video.
In a nutshell, to really get the most out of the viral benefits of Reels, you need to post consistently. Your first attempts may not be successful, but don't give up. Experiment with your content, follow trends, use effects and transitions.